Yearly Archives: 2026

Smart strategies for designing packaging in a store environment vs online stores

Packaging has to do fundamentally different jobs depending on the channel, since the “moment of truth” happens in different places. Here’s how the strategy splits: In-store (retail shelf) packaging The core job: win a 3-second glance from 3+ feet away, next to competitors. Shelf impact over detail — bold silhouette, high-contrast color blocking, and a…

Designing Tradeshow Events That Actually Get Remembered

Walk the floor of any tradeshow and you’ll see the same thing over and over: rows of booths competing for the same three seconds of attention. Bright lights, loud graphics, stacks of branded pens. Most of it blurs together before attendees even reach the end of the aisle. The booths people do remember have something…