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Smart strategies for designing packaging in a store environment vs online stores

BlogBy Bob Matthews July 28, 2026 Leave a comment

Packaging has to do fundamentally different jobs depending on the channel, since the “moment of truth” happens in different places. Here’s how the strategy splits: In-store (retail shelf) packaging The core job: win a 3-second glance from 3+ feet away, next to competitors. Shelf impact over detail — bold silhouette, high-contrast color blocking, and a…

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Designing Tradeshow Events That Actually Get Remembered

BlogBy Bob Matthews July 9, 2026 Leave a comment

Walk the floor of any tradeshow and you’ll see the same thing over and over: rows of booths competing for the same three seconds of attention. Bright lights, loud graphics, stacks of branded pens. Most of it blurs together before attendees even reach the end of the aisle. The booths people do remember have something…

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The Art of War

BlogBy Bob Matthews August 2, 2016 Leave a comment

As we took off for the 10th Honor Flight full of 60 veterans, I was wondering how on earth we were going to be able to see WWII, Korean War, Vietnam, Iraq, Afghanistan, Arlington, Tomb of the Unknown Soldier, Naval Monument and the Air Force monument war memorials in less than three full days. The Honor…

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